About Iconic:
Iconic Fashion India is a leading retail brand that prioritizes offering a premium customer experience. Despite its strong brand presence, Iconic faced challenges in retaining customers and re-engaging those who hadn’t visited their stores for a significant period of time.
What was the challenge that Iconic faced?
Iconic’s challenge was to drive engagement and generate strong ROI through targeted WhatsApp campaigns. The goal was to promote their non-winter collection to regions without a winter season, ensuring the campaign reached the right customers and encouraged them to make purchases in non-winter regions.
How Did eWards Solve Iconic’s problem?
eWards provided Iconic with a tailored solution using data-driven strategies to effectively target the right customer segments and drive engagement through WhatsApp.
What features did eWards use to solve Iconic’s problem?
- Customer Segmentation: eWards analyzed store-wise data to create a segment specifically for non-winter regions, ensuring the campaign reached the appropriate audience.
- Targeted Outreach: The campaign was targeted to a specific group of customers who were most likely to engage with the non-winter collection, improving campaign efficiency.
- Campaign Execution: The campaign ran for a duration of one week, leveraging eWards’ seamless WhatsApp integration for precise execution and tracking.
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What were the results of the campaign?
The campaign achieved significant results for Iconic, including:
Conversion Rate: 2.84%
Return on Campaign Cost (ROAS): 404.64%
Revenue per ₹1 spent: 4x return on campaign cost.
This success highlights the effectiveness of targeted, data-driven campaigns in driving engagement and revenue from previously dormant customer segments.
What can we conclude from Iconic’s customer re-engagement campaign?
Iconic’s campaign highlights the effectiveness of leveraging data-driven strategies and targeted outreach to drive engagement and sales. By utilizing eWards’ customer segmentation and WhatsApp capabilities, Iconic was able to efficiently reach the right customers and achieve impressive campaign results.
How can you achieve similar results?
If you’re looking to drive engagement and boost sales through targeted campaigns, eWards can help you achieve similar success. Let us show you how to optimize your CRM to reach the right customers and maximize ROI.