About Kazo:
Kazo, a fashion-forward brand known for its stylish clothing and accessories, caters to modern women seeking chic, contemporary outfits. With a diverse range of products, Kazo is a go-to destination for fashion-conscious individuals.
What Were the Challenges Faced By Kazo?
Kazo sought to drive customer engagement and increase sales at their Amritsar outlet. The brand aimed to enhance footfall through a targeted offer deal that would attract and retain customers, ensuring they engaged meaningfully with the brand. The challenge was to deliver a campaign that would achieve high engagement with a measurable return on investment while fostering customer loyalty. The goal was to increase foot traffic, generate significant sales, and establish long-term customer relationships.
How did eWards solve Iconic’s problem?
By partnering with eWards, Kazo was able to leverage WhatsApp communication to run a targeted campaign, offering 500 points to incentivize customer engagement. This helped in driving footfall at the Amritsar outlet, boosting sales, and reinforcing customer loyalty through personalized communication.
What features did eWards use to solve Kazo’s problem?
- Campaign Offer and Communication:
eWards introduced a compelling 500-point offer communicated via WhatsApp. This strategy ensured that the offer was delivered directly to 185 targeted customers, incentivizing them to visit the store and make a purchase. The WhatsApp channel was used to maintain a personal connection with the audience, ensuring high engagement and a stronger bond with the brand. - Targeted Customer Base:
The campaign focused on 185 customers in the Amritsar area. It was specifically designed to incentivize visits and increase sales. The offer successfully attracted 12 total bills and 9 unique visitors, reflecting a solid conversion rate and a highly effective outreach strategy. - Sales and Footfall Boost:
The campaign had a significant impact on sales at the Amritsar outlet, generating ₹69,142.50 in total sales. With an average transaction value (ATV) of ₹5,761.88, the offer not only increased footfall but also encouraged customers to make high-value purchases.
What were the results of the campaign?
- Conversion Rate: 4.86%, demonstrating strong customer engagement and effective campaign targeting.
- Revenue per ₹1 spent: 4x return on campaign cost.
The campaign successfully achieved its objectives of increasing sales, driving customer engagement, and fostering loyalty, all while delivering a strong ROI.
What can we conclude from Iconic’s customer re-engagement campaign?
Kazo’s campaign highlights the effectiveness of leveraging data-driven strategies and targeted outreach to drive engagement and sales. By utilizing eWards’ customer segmentation and WhatsApp capabilities, Iconic was able to efficiently reach the right customers and achieve impressive campaign results.
How can you achieve similar results with your CRM?
If you’re looking to drive engagement and boost sales through targeted campaigns, eWards can help you achieve similar success. Let us show you how to optimize your CRM to reach the right customers and maximize ROI.