Brand Overview: About Black Brick Cafe (BBC)
Black Brick Cafe (BBC) is a popular dining destination known for its vibrant atmosphere and delicious food offerings. Specializing in burgers, beverages, and hookah sessions, BBC attracts a diverse clientele looking for a unique dining experience. Their loyalty program allows customers to earn credits with each purchase, which can be redeemed during future visits.
What was the challenge that BBC faced?
BBC identified that a significant number of customers had unused credits in their wallets, many of which were nearing expiration. The key challenge was to convert these expiring credits into opportunities for engagement, driving weekday footfall and promoting their key offerings, such as burgers and hookah sessions, without incurring additional marketing costs.
How did eWards solve BBC’s problem?
eWards provided Black Brick Cafe with a tailored solution that leveraged their powerful CRM platform, enabling data-driven decision-making and targeted campaign execution.
What features did eWards use to solve BBC’s problem?
- Multi Insight Segmentation: eWards’ Multi Insight feature helped BBC efficiently segment customers with expiring credits, allowing for quick identification of the right audience without the need for manual data extraction.
- Targeted Campaign Messaging: BBC created targeted campaign messages highlighting the allure of their burgers and hookah sessions while also reminding customers of the expiring credits. The messaging was personalized to encourage visits, particularly during weekdays.
- Credit Incentive Activation: By activating the expiring credits, eWards created a sense of urgency that pushed customers to redeem their credits sooner rather than later. This strategy effectively motivated customers to visit BBC during slower weekday periods.
What were the results of the campaign?
The campaign successfully turned expiring credits into an engagement opportunity, leading to:
- 2x total bills
- Revenue spike upto 10x
- A hit rate of 9.59%, demonstrating strong customer engagement.
This result indicates that the campaign effectively activated customers who would have otherwise let their credits expire, driving significant weekday sales.
What can we conclude from BBC’s unused credit redemption campaign?
BBC’s unused credit redemption campaign exemplifies the power of leveraging existing loyalty assets to drive both customer engagement and revenue. By using eWards’ Multi Insight segmentation and creating targeted messaging around key offerings, BBC was able to maximize its CRM potential. The campaign successfully increased weekday footfall, improved credit utilization, and generated substantial revenue all without additional marketing spend.
How can you achieve similar results with eWards?
If you’re looking to optimize your loyalty program and drive engagement through data-driven campaigns, eWards can help you achieve impressive results. Let us show you how to maximize revenue by using our product.
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