The Successful Campaign that Revived Me n Moms’ Customer Loyalty Program

Who is Me n Moms?

Me n Moms is a leading provider of baby and mom products, known for offering a wide range of essentials for parents. The brand has built a strong reputation by focusing on high-quality products and consistently delivering an excellent customer experience.

What challenge were they facing?

Despite being a trusted brand, Me n Moms struggled with low customer engagement within their loyalty program. Their credit redemption rate was just 6.5%, meaning most customers weren’t redeeming the loyalty credits they had earned. This led to fewer return visits and reduced participation in their rewards ecosystem, ultimately weakening the impact of their CRM strategy.

How did eWards step in to help?

eWards designed and executed a focused credit redemption strategy, running four weekly campaigns every month. Each campaign was crafted to:

• Remind customers about their available credits.

• Encourage timely redemptions with relevant and personalized messages.

• Drive repeat visits by creating a sense of urgency and reward value.

The goal was simple: turn dormant loyalty points into active engagement.

What results did Me n Moms achieve after implementing this strategy?

The results were both immediate and measurable:

• 15% increase in overall credit redemption rate.

• 44% of all credits were redeemed through these campaigns, showcasing higher participation.

• 4.2% conversion rate, proving the effectiveness of the targeted communication.

What does this tell us about loyalty marketing?

It reinforces that strategic, well-timed campaigns can transform customer engagement. When brands communicate with precision and purpose, even existing loyalty programs can become powerful tools for retention and repeat business.

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