About Bachpan Kids Wear:
Bachpan Kids Wear is a children’s wear brand founded in Hyderabad and loved across Telangana & Andhra Pradesh. With 12+ outlets and a strong presence in premier locations, the brand’s online collection brings the same blend of comfort, quality, and cultural flair directly to customers’ doorsteps.
What Were the Challenges Faced By Bachpan Kids Wear?
Bachpan Kids Wear faced challenges in driving foot traffic to its outlets and increasing engagement with their brand. They also sought a more effective way to convert campaign interactions into tangible sales, with a focus on enhancing both customer acquisition and retention during promotional events.
How did eWards solve their problem?
eWards leveraged SMS marketing with targeted content that encouraged immediate foot traffic to the Bachpan Kids Wear Banjara Hills outlet. By using a fun, timely campaign like the Barbie Styling Contest, eWards helped the brand increase footfall, build engagement, and drive conversion in a short time frame.
What features did eWards use to solve their problem?
- Targeted SMS Campaign:
eWards launched a personalized SMS campaign aimed at engaging local customers in Banjara by promoting an in-store event. The message included event details, incentives (exciting gifts), and a clear call to action (visit the store). The SMS content was timely, creating a sense of urgency and excitement. - Event-Based Foot Traffic Generation:
By focusing on a contest tied to a popular theme (Barbie Styling), the campaign resonated well with the target audience, ensuring high attendance and engagement. The event was specifically timed for maximum participation, driving sales directly tied to the contest.
Conversion Tracking:
The campaign was attributed over a 7-day period, allowing the brand to track the conversion rate and see tangible results from the campaign. This allowed for targeted follow-up and further engagement strategies with the customers who visited the store.
What were the results of the campaign?
- Increased Foot Traffic
- 2.17% conversion rate from campaign interactions to purchases.
- 3x increase in total sales
- Increase in Average Basket Value (ABV) per person
- Successfully drove traffic and engagement for a localized event, directly impacting sales within the campaign’s timeframe.
What can we conclude from Iconic’s customer re-engagement campaign?
Bachpan Kids Wears’ campaign highlights that timely, event-driven campaigns can drive footfall, boost sales, and increase customer engagement.
How can you achieve similar results with your CRM?
If you’re looking to drive engagement and boost sales through targeted campaigns, eWards can help you achieve similar success. Let us show you how to optimize your CRM to reach the right customers and maximize ROI.